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What is SmartGuard in Salesfinity?

SmartGuard prevents your phone numbers to appear as "Spam Likely"

Pam Solve avatar
Written by Pam Solve
Updated this week

SmartGuard is Salesfinity’s automated phone-number protection system.
Its job is simple (and critical): keep your caller IDs clean, trusted, and connecting, even when you’re making hundreds of calls per day.

There is no phone number on Earth that can never be flagged. Carriers continuously update their spam-detection models.
SmartGuard exists to reduce risk, detect issues early, and remediate fast—so spam labeling doesn’t kill your connect rates.


Why Phone Numbers Get Marked as “Spam Likely”

Before diving into SmartGuard, it helps to understand how spam detection actually works.

Carriers and third-party agencies (like HIYA, First Orion, and TNS) analyze signals such as:

  • Sudden spikes in call volume

  • Repeated short calls with no conversation

  • High hang-up or voicemail rates

  • Complaints from recipients

  • Poor caller ID registration or missing metadata

  • Recycled numbers with bad historical reputation

When those signals cross a threshold, the number may be labeled as:

  • Spam Likely

  • Scam Risk

  • Robocall

  • Or blocked entirely

Once flagged, connect rates drop immediately.


What SmartGuard Does (End-to-End)

SmartGuard is a three-layer system that runs continuously in the background.


1️⃣ Number Hygiene & Continuous Cleaning

Every Salesfinity number is continuously checked for reputation issues.

  • Numbers are monitored across major U.S. carriers and spam-detection agencies

  • If a number shows early warning signs, SmartGuard acts before performance degrades

  • Flagged numbers are automatically queued for remediation

This is ongoing—not a one-time setup.


2️⃣ New Number Registration (FCR + Carrier Forms)

When you receive new numbers from Salesfinity (via Twilio), they are not used blindly.

What happens automatically:

  1. Free Caller Registry (FCR) registration
    This is a foundational identity step used by multiple carriers.
    👉 https://freecallerregistry.com/fcr/

  2. Carrier & agency submissions
    We submit number metadata to the major spam-labeling ecosystems so your numbers:

    • Have a verified identity

    • Show legitimate business intent

    • Are less likely to be auto-flagged on first use

If a number is already flagged before you ever dial, SmartGuard remediates it before it reaches your account.


3️⃣ Volume Protection via Smart Rotation

Every Salesfinity user is provisioned with 10 rotating numbers by default.

  • Numbers rotate automatically (every ~5 calls)

  • This prevents any single number from taking excessive volume

  • Lower per-number pressure = lower spam risk

This design alone dramatically reduces carrier suspicion compared to blasting from one number.


Real-Time Monitoring & Auto-Remediation

SmartGuard doesn’t wait for you to notice a problem.

If a number is flagged:

  1. SmartGuard identifies which carrier or agency flagged it

  2. The system automatically submits remediation requests

  3. Most cases resolve without user action

  4. If needed, the number is temporarily rested or swapped

All of this happens without interrupting your dialing workflow.


Why SmartGuard Matters

Problem

SmartGuard Solution

Caller ID shows “Spam Likely”

Automatic detection + remediation

Numbers flagged by HIYA, TNS, First Orion

Multi-agency cleanup

Sudden connect-rate drops

Continuous number health monitoring

Manual spam tracking

Fully automated system

Burned numbers

Rotation + pre-use cleaning


Can I Clean Numbers Myself?

Yes. SmartGuard is not a black box.

Below are the same remediation services carriers rely on, which you can access directly if you want to submit forms yourself.


Phone Number Remediation Services (DIY Access)

Service

Remediating Agency

Website

Contact

Recommendations

FTC Do Not Call

FTC

N/A

Reference registry

Nomorobo

Nomorobo

Submit legitimate business numbers

Robokiller

Robokiller

Request allow-listing

YouMail

YouMail

Remove spam labels

Icehook Systems

Icehook

Website

Enterprise remediation

TrueSpam

TrueCNAM

Website

CNAM cleanup

Neustar / Telo

Neustar

Caller reputation fixes

Truecaller

Truecaller

Business verification

Spectrum

TNS

Website

Carrier remediation

Windstream

Windstream

Carrier support

AT&T

HIYA

Website

Primary spam labeling agency

T-Mobile / Ting

First Orion

Website

Caller transparency

Verizon

Verizon

Website

Spam feedback

C Spire

TNS

Regional carrier

US Cellular

TNS

Regional carrier

💡 Important: Doing this manually works—but it’s slow, repetitive, and easy to miss agencies.
SmartGuard automates this entire lifecycle for you.


Best Practices to Maximize SmartGuard

Even with protection, dialing behavior matters.

📞 Call Smart, Not Aggressive

  • Avoid blasting calls from one number

  • Let SmartRotate distribute volume evenly

🧩 Pair SmartGuard With:

  • SmartFlow – Optimal dialing patterns

  • Boss Mode – Prioritize high-connect prospects

  • Clean Lists – Bad data increases spam risk


The Bottom Line

SmartGuard doesn’t promise the impossible.
It delivers what actually works:

  • Cleaner numbers

  • Faster remediation

  • Higher connect rates

  • Zero manual work

You focus on conversations.
SmartGuard handles the carriers.

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